Personal brand is often overlooked or dismissed. However, your personal brand plays a crucial role in influencing career choices, shaping behaviours, and guiding professional practice. This collaborative two-day masterclass will guide you through the steps to create a consistent personal brand and define how you wish to be perceived in the digital space and beyond.

Craft your brand and focus on your expertise

Branding is typically associated with organisations, products and services. Personal brands are frequently overlooked or even dismissed, although ultimately it is your personal brand that influences career choices, shapes behaviours and professional practice. This collaborative, two-day masterclass will walk you through the steps to create a consistent personal brand, and define how you want to be seen in the digital space and beyond.

As part of this program, you will explore and reflect on your values, define your personal archetype, and discuss language that suits your unique brand. At the end of the workshop, learners will have a tangible strategy they can use to build their personal brand across multiple platforms. Have you been thinking about your personal brand and how you can develop it?

The program will take a deep dive and walk you through your personal archetype and discuss language that suits your brand. In this program you’ll delve into the different digital and social media platforms available to you and how to conduct an audit of your existing channels. You’ll explore personal archetypes and learn how to use social media to build your brand strategy and how evaluate its impact. You will also explore the challenges involved with building an online personal profile and learn how to avoid the pitfalls.

By attending this masterclass, you will:

• Understand branding theory, its origins, latest insights across sectors and disciplines and its importance within a personal branding context.
• Explore and reflect on your personal values and characteristics.
• Audit your existing brand (yes, you do have one!), including its footprint.
• Apply key branding elements, including an understanding of brand and archetypes, for personal use.
• Build your ‘topic wheel’ by identifying key topics that capture your passion, knowledge and unique personal brand.
• Explore how to build your network across platforms.
• Develop your brand strategy, including content scheduling, to maximise the impact of your personal brand across platforms.
• Draw on the insights and expertise of your community of peers.
• Explore cautionary tales based on recent real-life examples, to help future proof your own brand.

No pre-requisites for this masterclass.