In today’s business landscape, effective storytelling has become an essential skill for engaging presentations and impactful workplace communication. This course is designed to provide you with storytelling tools and techniques to enable you to become a more active communicator in your workplace.  

This course is intended for team participants looking to leverage their presentations, pitches and communications by adapting humanistic storytelling techniques. These techniques can be adapted to suit both internal communications as well as external needs.

This course is intended for professionals across various industries seeking to enhance their workplace presentation and communication skills.

At the conclusion of this course, participants will be able to: 

• Be able to identify compelling narratives through humanistic storytelling
• Value the creation of safe story spaces and manage ethical presentation of story
• Be proficient at developing and delivering compelling presentations using storytelling
• Be inspired to build and grow their own storytelling style into workplace communication

Day One

What is Storytelling?

• What makes it so powerful and how does it connect us?
• Embracing a storyteller mindset
• Great storyteller qualities

Storytelling Versus Marketing

• The role of storytelling in business
• Marketing vs storytelling
• Logic vs emotion

Building Blocks: Story Foundations

• Know your audience
• Who does you brand serve?
• Class exercise: identifying our humanness

The Trust Timeline

• Understanding relationship with past, present and future experiences

Foundations of Attention

• Physicality vs Duration vs Frequency vs Intensity

Creating Value Systems

• Selling story value
• Story scale

Working with Vulnerability and Emotions

• Story isn’t perfect
• Turn pain into power
• Storyteller voices

Maintaining Authenticity

• Creating safe story space
• Interview for story
• Example questions

The Chemicals of Story

• Neural coupling
• Interactive discussion: story-topping

Storytelling Styles

• Ways we can story tell at work
• Frontstage vs backstage
• Transformation journeys
• Human interest angles
• Pay it forward

Day Two

Making Story Sensory and Interactive

• Using props

Manipulate your Audience

• Give your audience things to do

Such and Pull

• Building story contrasts
• Start unexpectedly

Simplifying Story

• The art of less
• The power of simple image slides
• Interactive discussion – speaking to random slides
• Six-word stories

Story Activity Briefing

• Introduce story presentation activity

Lean-in

• Fine-tuning your process
• Any last questions/troubleshooting?

Costs and group limits may vary.

Minimum group size: 10

Maximum group size: 16

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