This course combines the fundamentals of digital marketing with beginner-level SEO skills to help participants improve website visibility on search engines. Through interactive sessions and practical demos, learners will gain a solid foundation in SEO practices.

Duration & Format

• 5 hours of live, interactive training
• Includes tool demonstrations and simulations
• Tools used: Google Keyword Planner and Google Search Console

Learning Outcomes

By the end of this course, participants will be able to:

• Understand digital marketing concepts and KPIs
• Conduct basic keyword research
• Perform on-page SEO optimization (titles, H1 tags, meta descriptions)
• Recognize basic technical and off-page SEO elements
• Use Google Search Console for SEO evaluation and reporting

1. Digital Marketing Concepts & Funnel Overview
2. Keyword Research and SEO Tools
3. On-page Optimization Techniques
4. Introduction to Technical & Off-page SEO
5. SEO Reporting with Google Search Console & Assessment

Assessment

Participants will be required to develop a draft SEO strategy for a specific product page, applying the tools and techniques learned throughout the session.

Target Audience

• Small business (UMKM) owners, bloggers, and website administrators

• Marketing generalists looking to understand basic SEO

   

Includes: Training Evaluation Test & Certificate of Completion

None