This short course introduces participants to the fundamentals of digital marketing and equips them with practical skills in creating visual content and short-form videos for social media. The training is designed to be interactive and hands-on, making it ideal for beginners seeking real-world applications.

Target Participants

• Fresh graduates and small business owners
• Entry-level social media admins and marketing staff

Learning Outcomes

By the end of this course, participants will be able to:

• Understand the core concepts of digital marketing, marketing funnel stages, and key performance indicators (KPIs)
• Build simple buyer personas and customer journeys
• Create engaging visual content and short videos aligned with different stages of the funnel
• Design a weekly content calendar tailored for social media platforms

Assessment

Participants will complete the course by submitting:

• A 1-week content calendar
• 1 visual content piece
• 1 short-form video content piece

This practical assessment ensures that participants not only grasp the concepts but also demonstrate their ability to apply them effectively in real-world scenarios.

Course Topics

1. Introduction to Digital Marketing & the Marketing Funnel
2. Setting SMART Goals & Building Buyer Personas
3. Visual Content Creation using Canva
4. Video Content Creation for Reels and TikTok
5. Developing a Content Calendar and Performance Review

Includes: Training Evaluation Test & Completion Certificate

Duration & Format

• 5 hours of training
• Available in live online or in-person interactive sessions
• Includes practical exercises using Canva and content calendar simulations

None