This course combines digital marketing strategies with persuasive copywriting techniques to craft compelling messages that attract attention and drive action—particularly for use on social media and in paid advertisements. Participants will engage in hands-on writing exercises and receive feedback to enhance their copywriting skills.

Target Audience

• Social media administrators
• Beginner-level copywriters
• Entrepreneurs and small business owners who write their own promotional content

Course Topics

1. Understanding the Marketing Funnel & Role of Copywriting
2. Copywriting Principles & the AIDA Model
3. Using Power Words & Crafting Strong Headlines
4. Writing Copy for Social Media & Paid Ads
5. Copywriting Practice & Group Review

Assessment

Participants will be tasked with creating:

• One advertising copy set (headline + call-to-action)
• One educational Instagram caption designed to engage and inform

Duration & Format

• 5 hours of live training, available both online and offline
• Includes practical exercises on writing headlines and structuring effective copy

None