A practical training session covering the foundational concepts of digital marketing and the basics of running paid advertisements (Meta Ads, Google Ads) using performance-driven strategies. Participants will explore essential tools, simulate campaign setups, and learn to optimize based on performance data.

Learning Outcomes

By the end of this course, participants will be able to:

• Understand the funnel concept and key performance indicators (KPIs) in performance marketing.
• Identify the structure of digital ad campaigns: campaign, ad set, and ad Creatiive.
• Get familiar with targeting strategies, budgeting, and creative formats.
• Interpret ad performance data and make optimization recommendations.

1. Marketing Funnel & Key Performance Indicators (KPIs)
2. Campaign Structure & Targeting Approaches
3. Ad Formats & Budget Allocation
4. Ad Dashboard Simulation & Monitoring
5. Data Evaluation & Mini Campaign Presentation

Assessment

Participants will develop a mini ad campaign plan, including:

• Campaign objective
• Target audience
• Sample ad creative

Target Audience

• Beginner-level marketers
• Business owners planning to start digital advertising

Duration & Format

• 5 hours of live training (online format)
• Includes ad dashboard simulations and demos
• Tools covered: Meta Ads Manager & Google Ads

None