Demystify AI and innovate with confidence.

Develop a foundational understanding of AI, its evolution, applications, and ethical considerations with this self-paced, course.  Gain hands-on experience with AI tools and prompt engineering techniques to enhance your productivity and decision-making and innovation potential.

Artificial Intelligence is reshaping industries, from healthcare to marketing. Whether you're looking to integrate AI into your work or simply curious about its potential, this course offers a structured, accessible introduction to AI concepts, tools, and challenges. Gain practical skills that will help you harness AI effectively and ethically in a rapidly evolving landscape.

This microcredential addresses the growing demand for professionals to develop fluency in AI, understand its potential, and gain the confidence to explore how AI can drive competitive advantage, efficiency and improved customer outcomes and equip you for the rapid pace of digital transformation.

This microcredential will equip you with foundational knowledge of AI principles and the critical insights needed to understand AI capabilities, enabling you to apply AI tools, evaluate its impact, and navigate ethical considerations in a rapidly evolving digital landscape.

Understand AI fundamentals, generative AI, and real-world applications

• Apply AI tools such as chatbots and text/image generators
• Evaluate AI’s role in automating tasks and optimizing workflows
• Identify ethical challenges, including bias, privacy, and compliance
• Analyse emerging AI trends and their societal impacts

Your study experience

This microcredential is fully online and self-paced, giving you the flexibility to study when it suits you. You’ll have access to the course for six months from the date of registration.

The course is designed to be practical and relevant, with opportunities to apply AI concepts to your own industry or sector. You can set your own pace and manage your time around work and other commitments.

As a guide, the total effort is similar to that of a standard university subject (up to 120 hours), including guided learning, optional readings, and assessment tasks. How and when you engage is entirely up to you.

  The assessment for this course will include:

• Reflection activities to connect to AI concepts in your own industry or sector
• Practical assignments, such as creating prompts for generative AI tools or analysing a real-world AI application